National Restaurant Chain Proposal

We were contacted by the National Sales Account Director at an Atlanta-based soft drink company to help with the design for their proposal to a national restaurant chain. Their goal was to win the national contract and replace their competitor in the 3,000+ U.S. restaurants. We worked closely with the internal team over a four-month period, first on the RFP, then some supporting projects along the way, and finally on the board presentation that was given for the restaurant executives.

Since the restaurant's customer base is largely made up of blue collar males, the tone was fun and sexy, with the soft drink company posing as the flirtatious female trying to win the restaurant’s affection. We helped achieve their goal by researching to find sensual imagery for creating compelling visuals that ultimately helped the restaurant, "Say Yes!"