Coca-Cola: Arby's Proposal
We were contacted by the National Sales Account Director at Coca-Cola to help with the design for their proposal to Arby’s. Their goal was to win the national contract and replace Pepsi in the 3,000+ U.S. Arby’s restaurants. We worked closely with the Coca-Cola team over a four-month period, first on the RFP, then some supporting projects along the way, and finally on the board presentation that was given for the Arby’s executives.
Since Arby’s customer base is largely made up of blue collar males, the tone was fun and sexy, with Coca-Cola posing as the flirtatious female trying to win Arby’s affection. We helped Coca-Cola achieve their goal by researching to find sensual imagery for creating compelling visuals that ultimately helped Arby’s "Say Yes!”