Coca-Cola: Arby's Proposal

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We were contacted by the National Sales Account Director at Coca-Cola to help with the design for their proposal to Arby’s. Their goal was to win the national contract and replace Pepsi in the 3,000+ U.S. Arby’s restaurants. We worked closely with the Coca-Cola team over a four-month period, first on the RFP, then some supporting projects along the way, and finally on the board presentation that was given for the Arby’s executives.

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Since Arby’s customer base is largely made up of blue collar males, the tone was fun and sexy, with Coca-Cola posing as the flirtatious female trying to win Arby’s affection. We helped Coca-Cola achieve their goal by researching to find sensual imagery for creating compelling visuals that ultimately helped Arby’s "Say Yes!